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Melinda Caughill, Partner at Third Person, is a regular contributor to the franchise publication. Here are some of her most recent articles . . .

Lead Sources Not Producing?
Try Fishing in New Ponds

Social Media — The Marketing Wonder Drug? Not Quite!

Franchise Marketing Lessons From a Two-Headed Turtle

Or, check out our marketing articles archive for more informative insights.



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  • For Batteries Plus, we reduced advertising costs by more than 50% while improving results.
  • For Valpak, we increased small business advertising lead generation by 1,745%.
  • For Harley Davidson's Dealer-to-Dealer Network, we reached a six-month sales goal in just 3 days.


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