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Web Design from Your Customer's Perspective

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Signicast Corporation Made Faster, Better, Smarter in America.

A strategic advertising campaign helps bring business back to America.


Signicast LogoFor years, Signicast, an innovative investment casting foundry located in Hartford, Wisconsin, watched an increasing number of American companies take their business to China.

But, Signicast also saw first-hand the repercussions these businesses faced after outsourcing to China.

". . . many calls and requests for quotes that we've received are directly attributable to these ads . . . "

"Companies that were trying to save a few bucks by outsourcing to China saw the quality of their take a dive, they'd miss product launch dates because of missed deadlines, and they'd lose their patents to piracy, recalls Todd McDonald, Vice President of Sales for Signicast.

Signicast decided it was time to take on China.

Signicast China Ad"Outsourcing to China is rife with dangers and hidden costs. We had to help American companies understand that working with Signicast could actually save them time and money," said Michael Caughill, Partner at Third Person, Inc.

After researching the industry, Third Person developed marketing and advertising strategies that spoke to the biggest concerns of existing and potential customers.

"This is the first time we've run print ads that are as targeted as these. We're thrilled with the results," says McDonald. "We've received many calls and request for quotes that are directly attributable to these print ads."

To view the ads of this campaign, click on the links below.


Samples of Work Click to Enlarge

Signicast Web Site Redesign with Search Engine OptimizationSignicast Outdoor Board - Congratulations Harley-DavidsonSignicast Outdoor Board - Happy Anniversary Harley-DavidsonSignicast Big Part of Wisconsin Outdoor BoardSignicast China Slow Boat Print AdSignicast Stunning Print AdSignicast Local Awareness Print AdSignicast Human Resources Print AdSignicast Human Resources Print AdSignicast Finishing Services Brochure




THIRD PERSON INC. 205 West Highland Avenue, Suite 308, Milwaukee, Wisconsin 53203 — T (414) 221.9810 F (414) 221.9812

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