For years, Signicast, an innovative investment casting foundry located in Hartford, Wisconsin, watched an increasing number of American companies take their business to China.

But, Signicast also saw first-hand the repercussions these businesses faced after outsourcing to China.

". . . many calls and requests for quotes that we've received are directly attributable to these ads . . . "

"Companies that were trying to save a few bucks by outsourcing to China saw the quality of their take a dive, they'd miss product launch dates because of missed deadlines, and they'd lose their patents to piracy, recalls Todd McDonald, Vice President of Sales for Signicast.

Signicast decided it was time to take on China.

"Outsourcing to China is rife with dangers and hidden costs. We had to help American companies understand that working with Signicast could actually save them time and money," said Michael Caughill, Partner at Third Person, Inc.

After researching the industry, Third Person developed marketing and advertising strategies that spoke to the biggest concerns of existing and potential customers.

"This is the first time we've run print ads that are as targeted as these. We're thrilled with the results," says McDonald. "We've received many calls and request for quotes that are directly attributable to these print ads."

To view the ads of this campaign, click on the links below.

Samples of Work Click to Enlarge