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One of the best Milwaukee Advertising Agencies – Third Person, Inc., Advertising, Marketing and Web Site Design

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Social media is the hottest thing in the marketing world. But, is it worth all the hype? Find out for yourself... Get Melinda Caughill, Vice President of Marketing at Third Person, speak to or train your group on the use of Facebook, LinkedIn, Twitter, YouTube and much more! Learn more about social media presentations and training by Third Person...

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Maximize your web site's true potential by signing up for this FREE email learning series about search engine optimization created by Melinda Caughill, Vice President of Marketing at Third Person, Inc.

Marketing & Advertising

Unlike agencies who specialize in one or two industries, Third Person specializes in creating marketing and advertising strategies that invigorate your current customers and attract new customers — important for any business, regardless of industry.

The best web sites are built from your user's point of view. Third Person's unique Experience Mapping™ process ensures that your site meets their need. Read more.

At Third Person, we'll never quote you one price for advertising and marketing services and charge you another. As long as the project remains the same, our price will not change — no matter what.

One size does NOT fit all. The same is true with Content Management Systems. Third Person's proprietary 3PO system is customized to let you easily manage your content. Read more.

Advertising, Marketing and Web Site Design tips, tools and insights you can use

Third Person is a Milwaukee advertising, marketing and web design company that achieves exceptional results by always putting the customers of our clients first. Read more...

3 Side Effects of Social Media - #3

January 28, 2010

Social Media is NOT the Next Marketing "Wonder Drug"

3 Side Effects You Need to Know About NOW.

From what you read these days, one could easily believe that social media is the newest wonder drug — able to cure every advertising, marketing, customer service, and market research ill with ease.

While social media does bring some very unique and, if used properly, valuable opportunities to the table, it’s not about to make marketing as we know it obsolete.

In truth, social media also has some serious issues that every business needs to be aware of before eliminating other proven marketing strategies from their budget.

Side Effect #3: The Placebo Effect: Does Social Media actually work?

"15% of C-Suite executives believe there is no ROI associated with Twitter, and just over 10% cannot glean ROI from LinkedIn or Facebook." MarketingProfs

Welcome to the year of social media accountability. This year, marketing professionals are demanding that the same ROI measurements that are applied to more traditional forms of marketing also be applied to social media. And for good reason... If you're going to pull time and money resources from something else, you need to know that you're going to get the same, or better, results in return.

So, how do you know if your social media efforts are paying off?

To put it simply, in addition to planning your social media content & distribution strategies, you'll need to plan how you'll measure results. Common metrics for measuring social media results include:

• Web traffic
• Online sales
• Unique visitors
• Registrations
• Social mentions/conversations
• Referrals
• Links (the currency of the social web)
• Votes
• Sales leads
• Reduced sale cycles
... plus much more

By simply defining what you're going to measure, you'll be much more likely to have the data to measure your ROI. Even so, calculating your ROI is going to require perseverance... and a bit of creativity. It's never going to be as simple as counting mailed response cards.

But, you must try to measure ROI - or be resigned to your social media efforts being akin to that of a sugar pill.

Side Effect #1: "The Social Media Overdose - There’s only so much any one person can take?"

Side Effect #2: "The Social Media Hangover: One way or another, you're going to pay for it."

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