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One of the best Milwaukee Advertising Agencies – Third Person, Inc., Advertising, Marketing and Web Site Design

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Social media is the hottest thing in the marketing world. But, is it worth all the hype? Find out for yourself... Get Melinda Caughill, Vice President of Marketing at Third Person, speak to or train your group on the use of Facebook, LinkedIn, Twitter, YouTube and much more! Learn more about social media presentations and training by Third Person...

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Maximize your web site's true potential by signing up for this FREE email learning series about search engine optimization created by Melinda Caughill, Vice President of Marketing at Third Person, Inc.

Marketing & Advertising

Unlike agencies who specialize in one or two industries, Third Person specializes in creating marketing and advertising strategies that invigorate your current customers and attract new customers — important for any business, regardless of industry.

The best web sites are built from your user's point of view. Third Person's unique Experience Mapping™ process ensures that your site meets their need. Read more.

At Third Person, we'll never quote you one price for advertising and marketing services and charge you another. As long as the project remains the same, our price will not change — no matter what.

One size does NOT fit all. The same is true with Content Management Systems. Third Person's proprietary 3PO system is customized to let you easily manage your content. Read more.

Advertising, Marketing and Web Site Design tips, tools and insights you can use

Third Person is a Milwaukee advertising, marketing and web design company that achieves exceptional results by always putting the customers of our clients first. Read more...

3 Side Effects of Social Media - #1

January 05, 2010

Social Media is NOT the Next Marketing "Wonder Drug"

3 Side Effects You Need to Know About NOW.

From what you read these days, one could easily believe that social media is the newest wonder drug — able to cure every advertising, marketing, customer service, and market research ill with ease.

While social media does bring some very unique and, if used properly, valuable opportunities to the table, it’s not about to make marketing as we know it obsolete.

In truth, social media also has some serious issues that every business needs to be aware of before eliminating other proven marketing strategies from their budget.

Side Effect #1: The Social Media Overdose
There’s only so much any one person can take.

No matter who you are – you have just 24 hours in a day to do everything from shower to sleep, meaning that the amount of time you can dedicate to social media is finite.

Since you’re going to have only so much time per day to consume social media, sooner or later you’re going to find yourself prioritizing whom you’re going to interact with and which social media platform you’re going to use to to do it with.

The “social media overdose” is the point at which people start saying “no” to accepting more friends in Facebook, stop following more people on Twitter, or say “I just don’t have time” to newest social platforms. Or, whether conciously or not, they start making choices - “I’ll add this new friend but get rid of these two,” or “I’ll spend more time on Facebook and less on Twitter.”

You, yourself, might already be experiencing a bit of the social media OD. I know I am.

Side Effect #2: "The Social Media Hangover: One way or another, you're going to pay for it"

Side Effect #3: "The Placebo Effect: Does Social Media actually work?"

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