At
Third Person, Inc., Ms. Caughill works to create Looking for a great speaker for your group?
Look no futher than Third
Person, Inc.
We are passionate about advertising, marketing and web design. Let us sharing this passion with your group with one of our entertaining, yet informative, presentations or training sessions.
2009 Featured Presentations:
"Marketing on the Cheap:
The Good & Bad
News"
Times are tough.
Your marketing needs to more affordable. But, you can't do just anything becuase even cheap costs too much when you don't get results. So - what can you do that is affordable and effective?
Introducing "Marketing on the Cheap: The Good & Bad News" -- a presentation by Melinda A. Caughill that provides you with an in-depth look at some of the more affordable marketing mediums and strategies out there.
Through this presentation, you'll learn:
- » The fundamental elements of any successful marketing campaign - Every marketing campaign needs to have certain elements to be successful. This presentation outlines these in order to help you ensure that "cheap" startegy you embrace has these elements.
- » The real cost of "cheap" marketing - Just becuase a marketing strategy is "cheap" does not necessarily mean it's affordable. Often, what you save in money, you'll pay for in terms of your time or lost results.
- » 4 "cheap" options you may not have considered - Providing you with the in-depth information you need to determine whether or not social media, guerilla marketing, search engine optimization, and paid search marketing are right for you.
"ATTACK of the CMO:
Welcome to the New World of Marketing"
In the 1700's, marketing was so simple. You had just four options: signage, newspapers, a few news magazines, and word of mouth.
But as the years went by, it's gotten much more complex. In fact, marketers today have so many options that it's almost ridiculous -- television advertising, radio advertising, search marketing, social media, web site deisgn, search engine optimization, direct mail, video games, point of placement, special events, public relations stunts, guerilla marketing, and much, much more.
How is today's marketer supposed to make sense of it all?
In this presenation, Melinda A. Caughill takes you back to the basics of marketing in order to help you decide which of today's multitude of marketing options is right for your needs.
You'll learn:
- » How marketing has dramatically changed -- and fundamentally stayed the same -- over the years. All of the choices available to you become much less daunting when you realize that, at their heart, they all have one main thing in common.
- » How to choose marketing mediums that are ideal for your company, your needs, and your skill set. Just becuase you can do something doesn't necessarily mean you should. Learn how to choose your marketing mediums wisely.
- » 3 of the latest and greatest marketing mediums -- Social Media, Search Engine Optimization, and Paid Search Advertising. Get the information you need to understand the pros and cons of some of the newest marketing mediums.
To learn more or get Melinda to speak at your next function, click here.