One
size does NOT fit all. The same is true with
Content Management Systems. Thus, every web
site Third Person creates comes with a custom set of 3PO
Modifiers™ that
empower you to update and manage your own particular set
of content — without having to know any
web site code. Third Person web design . . .
An experience unlike any other.
EXPERIENCE MAPPING™
Introducing Experience Mapping—an entirely new way to plan, populate, and produce a more effective and efficient web site for your business.
Like everything else we do at Third Person, Experience Mapping begins by looking at your web site from your end user’s perspective. We start by asking ourselves who are the people who are coming to your web site? Why are they there? What information are they seeking? And how can we make their experience as satisfying as possible? Only after we’ve answered all these questions through research or intuition do we start building your site’s unique Experience Map.
Experience Mapping has five main phases:
- Identify ALL the possible users of your site (that includes everyone from customers,to retailers, to reporters). To do this we identify potential users by their:
- a. Demographics
- b. Psychographics
- c. Desires and concerns related to the reasons why they visit your site
- Determine what their purpose is for coming to your site.
- a. Are they looking for more information about your goods or services?
- b. Are they trying to contact you?
- c. Do they need a question answered?
- d. Are they ready to buy?
- Identify Tasks
Tasks are the line that connects your user’s needs and purposes to the information, products, and service you offer. - Create an Experience Map
By layering each Task Path on top of each other it’s possible to create a site map that embodies all the possible experiences all your potential users expect to be able to have on your site. This Experience Map then acts as a blueprint for building the most effective and efficient web site possible.