VonSchrader Company The Choice of a Lifetime
Cleaning up a Carpet Cleaning Equipment Company's Advertising Strategy
For years, VonSchrader Company, a unique provider of dry foam extraction carpet cleaning equipment, saw interest in their carpet cleaning business opportunity wain. But, with all the benefits of owning a VonSchrader carpet cleaning business – ability to set your own hours and work from home, low start-up costs, no franchise fees or royalties, great profits, and unlimited growth opportunities — VonSchrader executives knew that the decline could be turned around . . . if they just had help.
". . . For the first time in many years, leads for VonSchrader began to increase again in just a few short months. . ."
That's when the VonSchrader Company turned to Third Person Inc., a Milwaukee ad agency, for help.
"We knew we had to develop a strong understanding of their target market in order to determine both why leads were dropping and how to turn it around," recalls Michael Caughill, Partner at Third Person. "What we learned told us that we had a lot of options to improve lead generation."
After researching the company, its clientele, the competition, and the marketplace overall, Third Person determined that VonSchrader's current advertising and marketing strategy needed new messaging and design refresehed in order to appeal directly to their target market. Third Person also took the opportunity to optimize the media plan.
The results? For the first time in many years, leads for VonSchrader began to increase again in just a few short months.
To view examples of print ads within the new campaign, click on any of the thumbnails below.