When Harley-Davidson first approached Third Person about developing a new advertising and collateral campaign for a new software program, they had specific goals in mind. 

"... to say that Harley-Davidson was pleased with the results (of the Connect campaign) is putting it mildly ..."

Third Person worked closely with the Harley-Davidson marketing team to develop a campaign strategy, including outdoor signage, a trade show, direct mail, and other sales collateral, that truly spoke to their customer, namely the dealers.

The results were astounding.

"By the end of their three-day trade show in which they announced the Connect product, Harley-Davidson had met and exceeded the sales goal for the entire campaign," said Brett Hagland, Account Executive at Third Person. "To say that Harley-Davidson was pleased with the results is putting it mildly."

Samples of Work Click to Enlarge