When Batteries Plus decided they needed some new life in their franchise advertising, they turned to Third Person, Inc., the Milwaukee advertising agency with expertise in franchise advertising and branding. 

" . . . Third Person reduced total campaign costs by more than 50% ..."

"When we got the call from Batteries Plus that they were looking for something out of the ordinary for their branding, we knew we had an idea that they'd love," said Michael Caughill, Owner of the Milwaukee advertising agency.  "As it turned out, we were right."

In a creative shoot out, Batteries Plus chose Third Person over some of the Midwest's top advertising agencies.

"We like to think of it as the way crowd sourcing should be done in advertising," said Caughill.  "Instead of asking the general public to create the campaign idea, we're using their content within our creative framework."

So what was this winning idea? Click on any of the video links below.

The results are compelling.  The franchise name, the most important asset of a franchise organization, is front and center through out the entire commercial. Plus, the total campaign costs are jaw-droppingly low. We reduced total campaign costs by more than 50% from their previous production totals."

"We didn't have to shoot anything," said Caughill.  "And, since people posting their videos to YouTube never expect to get anything for their videos, we were able to obtain the rights to our chosen videos pretty inexpensively. But the best part is that the results are top notch.  They're fun and professional at the same time."

" . . . Franchise owners are raving over the new spots ..."

Batteries Plus is already seeing results too.  Franchise owners are raving over the new spots, and one of their early commercials was discussed fervently on certain blogs.

"They've never had commercials that attracted this kind of attention.  We're happy that we could deliver this to them," said Caughill.

Samples of Work Click to Watch or Enlarge