Batteries Plus, the nation's fastest growing franchise, selects Third Person, Inc. as it's agency of record.

HARTLAND, WI –  "Third Person? Who's Third Person? How did they do it?"

That's what some of Milwaukee's most well known advertising firms were asking yesterday as Batteries Plus announced that they'd selected Third Person, Inc. as their new agency of record.

"I guess it's fair to say we were the little guy in a group of giants," said Michael Caughill, owner of the chosen advertising agency. "But, we have a great track record of doing work that gets results for companies like Harley-Davidson and Valpak. And, it was this kind of work that we created specifically for our pitch that won the day." 

Batteries Plus, located in Hartland, is the nation’s first battery franchise with more than 355 locations. This year, despite the economic recession, the company saw  double digit sales growth in 2009 and expects the same for 2010.

Over the next two years, Third Person, Inc. will work closely with the in-house marketing team at Batteries Plus to create new national advertising strategies.

"We're so excited to work with their team," said Brett Hagland, Account Executive for Third Person, Inc. "To tell us that we were the selected agency, they brought their entire team to a restaurant wearing custom designed t-shirts with both of our logos on it.  No one's ever done something like that for us before.  It says a lot about them."

Click here to view work created for other clients of this Milwaukee advertising agency.