Social Media is the topic of the day as Third Person's Melinda Caughill spoke to Marketing students of Loras College.
MILWAUKEE, WI – Watch out, Milwaukee. A group of ambitious -- and quite well-dressed -- marketing students from Loras College are invading. And, they're taking in all the marketing and advertising tidbits they can find along the way.
Third Person's Melinda Caughill, Vice President of Marketing, had the pleasure of speaking to this group of about 25 students today at the Eisner Museum. The topic du jour — social media.
"Marketing has changed so much in just the last few years," said Caughill. "In addition to all the more traditional mediums, these students need to be knowledgeable about search engine optimization, search marketing, blogs, microblogging, podcasting, social networking, and more. And, they need to be prepared to use these tools when they hit the real world. It can be overwhelming -- even to the most seasoned marketing professional."
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