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Click on the topics below to read older, but still relevant, news and perspectives from Third Person...

8/13/2014
Our new web site is out of sight

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Fancy Advertising Can Set You Up For Failure

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Mining Gold from Old Marketing Channels

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SEO Series: Lesson #3 of 7

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Two Heads of Franchise Marketing

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Must Ask Social Media Questions #2

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Must Ask Social Media Questions #1

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Why You Should be Using Psychology in Advertising

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Is Your Advertising Agency the Right Fit for You? Pt 1: Creativity

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What Does it Cost You to "Do It All"?

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Marketing & Advertising Are NOT the Same

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Our Advertising Agency Promise to You in 2011

2/15/2011
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Advertising Partner Teaches Guerrilla Marketing

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Web Site Analytics Using Heat Mapping

1/4/2011
Tips for Effective Marketing Planning

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The Story of Rudolph the Red-Nosed Reindeer

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Our New Advertising Vice President - Account Services

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5 Reasons to NOT Use Home Pages in PPC Ads

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10 Marketing & Advertising Commandments

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New Agency Team Members

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Great Advertising is Not For the Faint of Heart

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The Advertising Merry-Go-Round

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Measuring Social Media ROI

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Email & Direct Mail Still Best to Drive Sales

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Batteries Plus Selects Third Person, Inc.

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Advertising Intern - Summer 2010

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Bemis Clysar Direct Mail Results

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A Twitter Client Comparison

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Third Person VP is also UWM Instructor

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Now Hiring: Advertising & Marketing Intern

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Milwaukee Art Museum Selects Third Person, Inc.

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Batteries Plus Chooses Third Person, Inc.

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Third Person Twitter

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It's Official — Non-profit Organizations Love Third Person

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Get Free Wisconsin Chamber Orchestra Concerts on the Square Tickets

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The "Get Started with Linked In" Resource

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Center for Deaf-Blind Persons Chooses Third Person

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JSOnline Selects Third Person Founder as a Top Milwaukee Twitter-er

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The "Get Started with Social Meida" Resource

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Thank You Loras College Students

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Introducing "Perspectives" - Our Free E-publication

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Vulcan Industries Corporation

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Search Engine Optimization

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New Berlin Plastics

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Social Marketing Strategies

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Third Person - Guerilla Marketing Campaign

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Melinda's Mutterings:

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Valpak & The Martha Stewart Show

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Valpak

Current Third Person News

December 10, 2008

"Just because you can doesn't mean you should"...  Make sure you're venturing into social marketing for the right reasons.

Tips for using social media from a Milwaukee advertising agencyIf you're like most business professionals, you've probably heard a lot about social media lately. (You know... those web 2.0 sites like Facebook, LinkedIn, YouTube, etc.)

As a marketing and advertising strategist, I've seen unique ways in which companies improve their products, brands, and overall business practices by using social media. But, I've also seen many instances where I just shake my head. I just read about one of these recently...

A prominent maker of paper towels and toilet paper has started its own social media site.  At this site, users share tips on paper towel use. 

Yes - they spent thousands of dollars to build a site for sharing tips on paper towel use... seriously.

Here are some thoughts to keep in mind before venturing into social media:

  • 1. You will never be able to control what people say online about your brand by using Web 2.0. 
    Social media is about participation — not control.  If this is your goal, stop now and spend your time and money elsewhere.

  • 2. While participation in many popular social media sites is free, the time it takes to make a difference is not. 
    Yes, companies can create free profiles on popular social media sites.  But, in order to achieve any real benefit, you can't just show up in a chat room and start touting your brand. You'll be strong armed out of the group.  Instead, establish your credibility by listening and truly participating with any group before doing any sort of promotion. 

  • 3. Keep your goals in mind. 
    What are you trying to achieve?  If you're not sure... I suggest that you start by simply listening. You'll gain valuable insights from your customers that can help you make profound improvements in your products and viagra no prescription online cheap services.  

For more information about social media, feel free to contact Third Person, Inc.  Or, I highly recommend the kamagra tablet book, Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff.

Written by Melinda A. Caughill, Vice President - Marketing at Third Person, Inc.

THIRD PERSON INC. 205 West Highland Avenue, Suite 308, Milwaukee, Wisconsin 53203 — T (414) 221.9810 F (414) 221.9812

©2008 Third Person, Inc. All rights reserved.

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