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Click on the topics below to read older, but still relevant, news and perspectives from Third Person...

8/13/2014
Our new web site is out of sight

7/30/2012
Fancy Advertising Can Set You Up For Failure

3/20/2012
Mining Gold from Old Marketing Channels

3/19/2012
SEO Series: Lesson #3 of 7

12/23/2011
SEO Series: Lesson #2B of 7

12/20/2011
Two Heads of Franchise Marketing

12/20/2011
5 Tips for More Powerful Internet Searches

12/16/2011
SEO Series: Lesson #2A of 7

12/9/2011
SEO Series: Lesson #1 of 7

12/8/2011
SEO Series: Introduction

11/16/2011
Marketing Simplified - An InfoGraphic

10/27/2011
New Generation of Market Research Services

9/15/2011
Is Your Advertising Agency the Right Fit for You? Pt 3: Chemistry

8/29/2011
Must Ask Social Media Questions #2

8/17/2011
Is Your Advertising Agency the Right Fit for You? Pt 2: Cost

7/25/2011
Must Ask Social Media Questions #1

6/28/2011
Why You Should be Using Psychology in Advertising

5/25/2011
Is Your Advertising Agency the Right Fit for You? Pt 1: Creativity

4/22/2011
What Does it Cost You to "Do It All"?

3/17/2011
Marketing & Advertising Are NOT the Same

3/4/2011
Our Advertising Agency Promise to You in 2011

2/15/2011
Now Hiring: Advertising & Marketing Intern

2/8/2011
Advertising Partner Teaches Guerrilla Marketing

1/20/2011
Web Site Analytics Using Heat Mapping

1/4/2011
Tips for Effective Marketing Planning

12/20/2010
The Story of Rudolph the Red-Nosed Reindeer

12/9/2010
Our New Advertising Vice President - Account Services

11/15/2010
5 Reasons to NOT Use Home Pages in PPC Ads

11/1/2010
10 Marketing & Advertising Commandments

10/19/2010
New Agency Team Members

9/27/2010
Great Advertising is Not For the Faint of Heart

9/16/2010
The Advertising Merry-Go-Round

8/16/2010
Measuring Social Media ROI

8/4/2010
3 Social Media Myths

7/21/2010
Email & Direct Mail Still Best to Drive Sales

6/17/2010
Batteries Plus Selects Third Person, Inc.

5/4/2010
Web Site Design for Manufacturing

4/20/2010
Advertising Intern - Summer 2010

4/16/2010
Bemis Clysar Direct Mail Results

4/7/2010
Bemis Clysar Selects New Ad Agency

4/2/2010
A Twitter Client Comparison

3/2/2010
Third Person VP is also UWM Instructor

2/2/2010
Now Hiring: Advertising & Marketing Intern

1/28/2010
3 Side Effects of Social Media - #3

1/15/2010
3 Side Effects of Social Media - #2

1/14/2010
Milwaukee Art Museum Selects Third Person, Inc.

1/5/2010
3 Side Effects of Social Media - #1

11/19/2009
Batteries Plus Chooses Third Person, Inc.

11/10/2009
Third Person Twitter

9/30/2009
7 Free Keyword Research Tools

9/20/2009
6 Free Resources for Understanding Twitter

8/18/2009
How much time do people spend on social media?

8/4/2009
The "Get Started on Twitter" Resource

7/2/2009
It's Official — Non-profit Organizations Love Third Person

6/26/2009
Get Free Wisconsin Chamber Orchestra Concerts on the Square Tickets

6/9/2009
The "Get Started with Linked In" Resource

5/29/2009
Center for Deaf-Blind Persons Chooses Third Person

5/13/2009
JSOnline Selects Third Person Founder as a Top Milwaukee Twitter-er

5/5/2009
The "Get Started with Social Meida" Resource

5/1/2009
Thank You Loras College Students

4/22/2009
Introducing "Perspectives" - Our Free E-publication

4/13/2009
Vulcan Industries Corporation

4/9/2009
School Perceptions Launches a New Web Site Designed by Third Person

3/4/2009
Search Engine Optimization

1/30/2009
Harley-Davidson

1/9/2009
New Berlin Plastics

12/10/2008
Social Marketing Strategies

11/19/2008
Third Person - Guerilla Marketing Campaign

11/14/2008
Melinda's Mutterings:

10/28/2008
Brady Corporation

10/15/2008
Von Schrader

9/29/2008
Valpak & The Martha Stewart Show

9/16/2008
School Perceptions & University of Wisconsin-Madison

8/27/2008
Harley-Davidson

4/22/2008
Valpak

Current Third Person News

November 14, 2008

"Just because you can doesn't mean you should" applies to social media...  Make sure you're venturing into Web 2.0 for the right reasons.

If you're like most business professionals, you've probably heard more than your fair share about social media lately.  You know what I'm talking about — those hip and happening web sites that allow users to actively participate in and provide content to the site, like Facebook, LinkedIn, YouTube, etc.

As a marketing and advertising strategist at Third Person, I'm constantly researching and analyzing the ways that business can effectively use and participate in this new medium. Through this work, I've seen a many amazing ways that companies improve their products, brands, and overall business practices by interacting with their customers and employees with Web 2.0 tools.

But, I've also seen many instances where I just shake my head.  I just read about one of these recently...

A prominent maker of paper towels, toilet paper, etc. has started its own social media site in order to combat "uncontrolled messages" that appear throughout the Internet about their brand.  At this site, users share tips on paper towel use. 

Yes - sharing tips on paper towel use... That's a site I'm going to rush to visit.  How about you?

Here are some thoughts to keep in mind when venturing into the social media arena:

  • You will never be able to control what people say online about your brand.  However, you can influence them by listening to or having a conversation with your customers.  The information you get will help you develop products and services that better meet their needs and desires.  In turn, they'll start talking more positively about your company online.

  • While participation in many popular social media sites is free, the time it takes to make a difference is not.  Web 2.0 is not something to be taken lightly.  Yes, companies can easily create free profiles on MySpace, Facebook, LinkedIn, etc.  But, in order to reap any benefit from the social media scene, you have to plan to stick around.  If you show up just one time in a chat room and immediately start touting your brand, you'll be seen as a spammer.  Instead, establish your credibility by listening and truly participating with any group. 

  • Keep your goals in mind.  What are you trying to achieve by venturing into social media?  If you're not sure... tread carefully.  I suggest that you start by simply listening.  Through this simple activity, you'll get valuable insights that can help you make profound improvements in your products and services.  

For more information about social media, feel free to contact Third Person, Inc.  Or, I highly recommend the book, Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff.


THIRD PERSON INC. 205 West Highland Avenue, Suite 308, Milwaukee, Wisconsin 53203 — T (414) 221.9810 F (414) 221.9812

©2008 Third Person, Inc. All rights reserved.

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