50% drop in cost per lead and 14% increase in leads — Von Schrader's new search marketing campaign, created by the Milwaukee marketing agency, Third Person, Inc., is a hit.

RACINE, WI –  The Von Schrader Company, the carpet cleaning equipment manufacturer that helps would-be entrepreneurs start businesses, saw a sharp increase in leads as well as an 85% drop in its average cost per lead — in the month since launching a new search marketing campaign with special landing pages.

"Von Schrader used to rely on print ads in start-your-own-business magazines and other related publications for lead generation," says Brett Hagland, Account Executive for Third Person, Inc. "But, recently they've seen their leads from traditional print ads drop off as more and more of their target market began looking for business ideas online. We're excited to successfully take Von Schrader to where their customers are."

To develop a successful campaign, Third Person conducted research on Von Schrader's keywords, online target markets, and strategic placement opportunities. With this information, the marketing firm was able to create highly targeted ad groups, text ads, and landing pages that motivate the viewer to act.

Click here to view this and other work created for Von Schrader.