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Current Third Person News

March 19, 2012


"7 Simple Steps to Basic Search Engine Optimization"

Lesson #3: Keyword-Rich Page Titles

OBJECTIVES:
1. Identify what a page title is.
2. Write keyword-rich, content-specific page titles

So far in this educational series, you've gotten to know your target audience and identified your keywords and phrases. Now we're going to take steps to optimize your web site, starting with your web site's page titles.

***************

IDENTIFY WHAT A PAGE TITLE IS

"What is a page title?"

Please refer to ILLUSTRATION "A."

A page title is defined as:

An HTML tag used to define the text in the top line of a
Web browser. Also referred to as a "title tag."

While being just a small bit of code, your page title will be used in many ways, such as:

1. The title of your search engine listing.
For example, this is how Third Person's page home page title appears in Google listings...

2. The default text for bookmarks in many Internet browsers.

3. Helping search engines rank your web site pages for appropriate searches.

WRITE KEYWORD-RICH, CONTENT-SPECIFIC PAGE TITLES

"How do I write an effective page title?"

1. Limit your page title to 66 characters.
Since the most common search engine will included only the first 66 characters in its rankings list, the most prevalent rule of thumb is to keep your page title to within 66 characters (including spaces).

2. Utilize the most relevant and frequently searched keywords.
Since you're very limited in the number of characters you should use, take a look at the content of the page you're developing a title for. Determine which keywords from your list are most relevant to that particular page. Then, select the most commonly searched keywords and phrases for use in that page's title.

3. Avoid using Stop Words.
Stop Words are defined as common words and characters, such as "the," "where," "is," and "how," as well as certain single digits and single letters. Since these words rarely help narrow a search, most search engines will ignore them. Thus, you're wasting precious characters that could be used for much more critical keywords.

The best practice is to use your keywords and phrases separated with the pipe character ("|").

(Keyword) | (Keyword) | (Keyword) | (Company Name)

4. Utilize a different page title for each page on your web site.
Many web sites utilize the same page title for all the web pages on their site. These sites are missing out on a valuable opportunity to rank additional pages within their site for other keywords and phrases. Don't make the same mistake. Take the time to individually name each page within your web site.

ACTION STEP:

Utilizing the instructions above, begin writing page titles for each of the pages within your web site.

Then, when you're ready to actually change your web page titles, you can call upon your handy-dandy IT guy, utilize a HTML editing software program like Adobe Dreamweaver, or use the steps outlines below to change page titles in the "low-tech" way.

1. Using your Internet browser's menu, go to "View->Page Source."

2. Copy entire page source into a text editor.

3. Look for the following HTML tags within the Page Source:
           ‹HEAD›
           ‹TITLE›This is where your page title text is located.‹/TITLE›
           ‹/HEAD›

4. Change the page title by simply replacing the text that currently lies between the ‹TITLE› and ‹/TITLE› tags.

5. Utilize the same web page name when saving the text file. A page name is the text located after the final "/" in a web page address. (Ex: If the page has the following address, http://www.thirdperson.net/index.php, you'd name the file "index.php". Or, http://www.google.com/google1/basic.htm, you'd name the file "basic.htm")

6. Utilize FTP Client software to upload your revised file. Learn more about FTP Client software by visiting CNET's free FTP software downloads

CONGRATULATIONS!

You now have SEO-friendly page titles, and you're on your way to moving up the search engine rankings! In the next lesson, you'll take the next step and write headlines for search engine optimization.


***************

Key Terms:

Page Title: An HTML tag used to define the text in the top line of a Web browser. Also known as a "title tag."

HTML: Short for HyperText Markup Language, the authoring language used to create documents on the World Wide Web. HTML defines the structure and kamagra pills layout of a Web document by using a variety of tags and attributes. The correct structure for an HTML document starts with (enter here what document is about) and ends with (enter here what document is about). All the information you'd like to include in your Web page fits in between the and tags. There are hundreds of other tags used to format and layout the information in a Web page.

Definition courtesy of http://www.webopedia.com

Stop Words: Certain words, such as "the," "a", "an," "of," and "with," are so common and meaningless that a search engine won't bother including them in their index, or database, of web page content. So in effect, the stop words on your web pages are ignored as if those words weren't on your pages in the first place. Including a lot of stop words in your title tag waters down the title tag's keyword density.

Definition courtesy of http://www.seoglossary.com/

FTP Client: FTP (File Transfer Protocol) is the simplest and most secure way to exchange files over the Internet. An FTP Client is software that is designed to transfer files back-and-forth between two computers over the Internet. It needs to be installed on your computer and can only be used with a live connection to the Internet.

Definition courtesy of http://www.ftpplanet.com/ftpresources/basics.htm 

***************

Additional Lessons Currently Available:

Lesson #1 "Know Your Audience"

Lesson #2, Part 1 "Choosing Your Keywords"

Lesson #2, Part 2 "Choosing Your Keywords" 

Lesson #3 "Keyword-Rich Page Titles"

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