A new direct mail campaign, designed by a Milwaukee advertising agency, offers two completely free Milwaukee Symphony Orchestra concert tickets!
MILWAUKEE, WI – The Milwaukee Symphony Orchestra (MSO), a cornerstone organization of Milwaukee's arts community, just released a new, unprecedented direct mail campaign that offers recipients two tickets to the MSO absolutely free, just for mailing back a reply card.
"It's a big risk anytime you give away something completely free. But, by providing these free tickets, the MSO is essentially utilizing the same technique as people giving you samples in the grocery store," says Michael Caughill, Partner at Milwaukee ad agency, Third Person, Inc. "They know if they can just get you to try it, you'll come back for more. It's a bold marketing strategy for an arts organization. We're proud to be a part of it."
As the results of this promotion become available, we'll post them to the MSO page located in client section of the web site. Click here to view other work completed for MSO.