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Click on the topics below to read older, but still relevant, news and perspectives from Third Person...

8/13/2014
Our new web site is out of sight

7/30/2012
Fancy Advertising Can Set You Up For Failure

3/20/2012
Mining Gold from Old Marketing Channels

3/19/2012
SEO Series: Lesson #3 of 7

12/23/2011
SEO Series: Lesson #2B of 7

12/20/2011
Two Heads of Franchise Marketing

12/20/2011
5 Tips for More Powerful Internet Searches

12/16/2011
SEO Series: Lesson #2A of 7

12/9/2011
SEO Series: Lesson #1 of 7

12/8/2011
SEO Series: Introduction

11/16/2011
Marketing Simplified - An InfoGraphic

10/27/2011
New Generation of Market Research Services

9/15/2011
Is Your Advertising Agency the Right Fit for You? Pt 3: Chemistry

8/29/2011
Must Ask Social Media Questions #2

8/17/2011
Is Your Advertising Agency the Right Fit for You? Pt 2: Cost

7/25/2011
Must Ask Social Media Questions #1

6/28/2011
Why You Should be Using Psychology in Advertising

5/25/2011
Is Your Advertising Agency the Right Fit for You? Pt 1: Creativity

4/22/2011
What Does it Cost You to "Do It All"?

3/17/2011
Marketing & Advertising Are NOT the Same

3/4/2011
Our Advertising Agency Promise to You in 2011

2/15/2011
Now Hiring: Advertising & Marketing Intern

2/8/2011
Advertising Partner Teaches Guerrilla Marketing

1/20/2011
Web Site Analytics Using Heat Mapping

1/4/2011
Tips for Effective Marketing Planning

12/20/2010
The Story of Rudolph the Red-Nosed Reindeer

12/9/2010
Our New Advertising Vice President - Account Services

11/15/2010
5 Reasons to NOT Use Home Pages in PPC Ads

11/1/2010
10 Marketing & Advertising Commandments

10/19/2010
New Agency Team Members

9/27/2010
Great Advertising is Not For the Faint of Heart

9/16/2010
The Advertising Merry-Go-Round

8/16/2010
Measuring Social Media ROI

8/4/2010
3 Social Media Myths

7/21/2010
Email & Direct Mail Still Best to Drive Sales

6/17/2010
Batteries Plus Selects Third Person, Inc.

5/4/2010
Web Site Design for Manufacturing

4/20/2010
Advertising Intern - Summer 2010

4/16/2010
Bemis Clysar Direct Mail Results

4/7/2010
Bemis Clysar Selects New Ad Agency

4/2/2010
A Twitter Client Comparison

3/2/2010
Third Person VP is also UWM Instructor

2/2/2010
Now Hiring: Advertising & Marketing Intern

1/28/2010
3 Side Effects of Social Media - #3

1/15/2010
3 Side Effects of Social Media - #2

1/14/2010
Milwaukee Art Museum Selects Third Person, Inc.

1/5/2010
3 Side Effects of Social Media - #1

11/19/2009
Batteries Plus Chooses Third Person, Inc.

11/10/2009
Third Person Twitter

9/30/2009
7 Free Keyword Research Tools

9/20/2009
6 Free Resources for Understanding Twitter

8/18/2009
How much time do people spend on social media?

8/4/2009
The "Get Started on Twitter" Resource

7/2/2009
It's Official — Non-profit Organizations Love Third Person

6/26/2009
Get Free Wisconsin Chamber Orchestra Concerts on the Square Tickets

6/9/2009
The "Get Started with Linked In" Resource

5/29/2009
Center for Deaf-Blind Persons Chooses Third Person

5/13/2009
JSOnline Selects Third Person Founder as a Top Milwaukee Twitter-er

5/5/2009
The "Get Started with Social Meida" Resource

5/1/2009
Thank You Loras College Students

4/22/2009
Introducing "Perspectives" - Our Free E-publication

4/13/2009
Vulcan Industries Corporation

4/9/2009
School Perceptions Launches a New Web Site Designed by Third Person

3/4/2009
Search Engine Optimization

1/30/2009
Harley-Davidson

1/9/2009
New Berlin Plastics

12/10/2008
Social Marketing Strategies

11/19/2008
Third Person - Guerilla Marketing Campaign

11/14/2008
Melinda's Mutterings:

10/28/2008
Brady Corporation

10/15/2008
Von Schrader

9/29/2008
Valpak & The Martha Stewart Show

9/16/2008
School Perceptions & University of Wisconsin-Madison

8/27/2008
Harley-Davidson

4/22/2008
Valpak

Current Third Person News

August 29, 2011

The Who, What and When of Social Media — 3 Critical Questions You Must Answer #2

With the explosion of social media outlets and the craze that has followed, companies have jumped on the bandwagon hoping to reach out to consumers. Unfortunately, many companies haven't quite mastered the art of effectively and safely using social media outlets. Yet.

Yes, I said effectively AND safely. Social media messages can be ineffective with your followers and even dangerous to your brand if you're not careful.

There are three questions you MUST answer for your social media.

By answering them, not only will you gain valuable information about your social media identity, but you can also safeguard yourself from doing damage to your company's brand and reputation. 

Questions #1: The When.

When are your messages being created and published?

In social media terms, the importance of timing is right up there with the message itself. The Internet has created a world where everything is immediate and constantly at our disposal. Because of this, there are two main issues to consider.

1. In any type of social media, your message's shelf life is very minimal. This could be a matter of just hours or even minutes.

2. Social media cannot be turned off! Your social media presence can't only exist between the hours of 9:00AM and 5:00PM, when you're at work. 

Scary stuff, right?

No! Of course not. Social media is by no means a breeze, but don't make it out to be more difficult than it actually is.

Just do two things:

First, focus on your audience.

By learning their social media habits and behaviors, yours will fall into place. Take their cue. Let them help decide when and how much your company should be doing.

Second, always be ready for anything.

News happens at all times of the day. Make sure you're company is prepared to respond at any time. You may not be awake at 2:00AM, but your consumers might be and they look to you for answers.

A great example is Ford.

Ford through the genius of their Social Media Manager Scott Monty, was able to avert a PR disaster by using social media.

In December of 2008, Ford Motor Company was notified that a fan site, The Ranger Station, was selling counterfeit Ford products with the use of the Ford logo. Immediately, Ford issued a cease and desist letter to the site, demanding the site give up its URL and pay Ford $5,000.00.

Being the Internet, The Ranger Station owner posted his fury on the website and news spread. Fan became enraged. The truth behind the story was hidden and it looked as if Ford was bullying their own fans. 

Nothing was going right for Ford. There didn't seem a way to turn the situation around. 

But, it was their use of social media that did just that. With quick and fluid responses on the company's Twitter account, Ford was able to explain the what, why and how of their actions. 

Monty not only responded to messages right away, but he continued to do so throughout one of the busiest days of his work career. 

He answered with honesty, but more importantly he kept the social media realm informed. Instead of waiting for official news, Monty gave his followers constant updates, letting them know he was working on their behalf. 

Followers of the @Ford accounts felt valued and as the real story began to unfold, they began to listen to Ford's side of the story.

In the end, Monty was able to get the truth of what actually happened out that day and saved Ford from a very embarrassing PR disaster. 

So remember this:

Social media never stops. Therefore, you and your company must always be ready. Be active when your consumers are listening. Simply being active when it's convenient isn't going to cut it. Take the time to get to know your followers and respond accordingly. 

Coming next...

Question #3 — What types of messages are you producing?

 


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