THIRD PERSON, INC. Advertising and where can you purchase viagra Web Design from Your Customer's Perspective

Insites Login


Click on the kamagra buy drug topics below to read older, but still relevant, news and perspectives from Third Person...

8/13/2014
Our new web site is out of sight

7/30/2012
Fancy Advertising Can Set You Up For Failure

3/20/2012
Mining Gold from Old Marketing Channels

3/19/2012
SEO Series: Lesson #3 of 7

12/23/2011
SEO Series: Lesson #2B of 7

12/20/2011
Two Heads of Franchise Marketing

12/20/2011
5 Tips for More Powerful Internet Searches

12/16/2011
SEO Series: Lesson #2A of 7

12/9/2011
SEO Series: Lesson #1 of 7

12/8/2011
SEO Series: Introduction

11/16/2011
Marketing Simplified - An InfoGraphic

10/27/2011
New Generation of Market Research Services

9/15/2011
Is Your Advertising Agency the Right Fit for You? Pt 3: Chemistry

8/29/2011
Must Ask Social Media Questions #2

8/17/2011
Is Your Advertising Agency the Right Fit for You? Pt 2: Cost

7/25/2011
Must Ask Social Media Questions #1

6/28/2011
Why You Should be Using Psychology in Advertising

5/25/2011
Is Your Advertising Agency the Right Fit for You? Pt 1: Creativity

4/22/2011
What Does it Cost You to "Do It All"?

3/17/2011
Marketing & Advertising Are NOT the Same

3/4/2011
Our Advertising Agency Promise to You in 2011

2/15/2011
Now Hiring: Advertising & Marketing Intern

2/8/2011
Advertising Partner Teaches Guerrilla Marketing

1/20/2011
Web Site Analytics Using Heat Mapping

1/4/2011
Tips for Effective Marketing Planning

12/20/2010
The Story of Rudolph the Red-Nosed Reindeer

12/9/2010
Our New Advertising Vice President - Account Services

11/15/2010
5 Reasons to NOT Use Home Pages in PPC Ads

11/1/2010
10 Marketing & Advertising Commandments

10/19/2010
New Agency Team Members

9/27/2010
Great Advertising is Not For the Faint of Heart

9/16/2010
The Advertising Merry-Go-Round

8/16/2010
Measuring Social Media ROI

8/4/2010
3 Social Media Myths

7/21/2010
Email & Direct Mail Still Best to Drive Sales

6/17/2010
Batteries Plus Selects Third Person, Inc.

5/4/2010
Web Site Design for Manufacturing

4/20/2010
Advertising Intern - Summer 2010

4/16/2010
Bemis Clysar Direct Mail Results

4/7/2010
Bemis Clysar Selects New Ad Agency

4/2/2010
A Twitter Client Comparison

3/2/2010
Third Person VP is also UWM Instructor

2/2/2010
Now Hiring: Advertising & Marketing Intern

1/28/2010
3 Side Effects of Social Media - #3

1/15/2010
3 Side Effects of Social Media - #2

1/14/2010
Milwaukee Art Museum Selects Third Person, Inc.

1/5/2010
3 Side Effects of Social Media - #1

11/19/2009
Batteries Plus Chooses Third Person, Inc.

11/10/2009
Third Person Twitter

9/30/2009
7 Free Keyword Research Tools

9/20/2009
6 Free Resources for Understanding Twitter

8/18/2009
How much time do people spend on social media?

8/4/2009
The "Get Started on Twitter" Resource

7/2/2009
It's Official — Non-profit Organizations Love Third Person

6/26/2009
Get Free Wisconsin Chamber Orchestra Concerts on the Square Tickets

6/9/2009
The "Get Started with Linked In" Resource

5/29/2009
Center for Deaf-Blind Persons Chooses Third Person

5/13/2009
JSOnline Selects Third Person Founder as a Top Milwaukee Twitter-er

5/5/2009
The "Get Started with Social Meida" Resource

5/1/2009
Thank You Loras College Students

4/22/2009
Introducing "Perspectives" - Our Free E-publication

4/13/2009
Vulcan Industries Corporation

4/9/2009
School Perceptions Launches a New Web Site Designed by Third Person

3/4/2009
Search Engine Optimization

1/30/2009
Harley-Davidson

1/9/2009
New Berlin Plastics

12/10/2008
Social Marketing Strategies

11/19/2008
Third Person - Guerilla Marketing Campaign

11/14/2008
Melinda's Mutterings:

10/28/2008
Brady Corporation

10/15/2008
Von Schrader

9/29/2008
Valpak & The Martha Stewart Show

9/16/2008
School Perceptions & University of Wisconsin-Madison

8/27/2008
Harley-Davidson

4/22/2008
Valpak

Current Third Person News

August 17, 2011

The 3 C's of Selecting an Advertising Agency or Marketing Firm: Creativity, Chemistry & CostLooking For Your Advertising Agency "Soul Mate"?

Use The Theory of the Three C's — Creativity, Cost & Chemistry — to Help...

PART 2 of 3: COST

At our agency, we firmly believe that marketing isn't rocket science.  The truth is, although most marketing and advertising companies would HATE that I'm saying this, most firms can deliver what you want to some degree...

(Ready for it? Here comes that "but.")

BUT — while just about anyone can deliver marketing, advertising, and web site products — getting actual results and ROI from those efforts is an entirely different thing.  For that, you must find an agency with the just the right blend of The Three C's — Creativity, Cost & Chemistry, for you.

COST:
The 3 C's of Selecting an Advertising Agency or Marketing Firm: Creativity, Chemistry & Cost - Focus on Cost

You can’t ignore cost (although sometimes we all might like to). Cost a vital component to every decision a company makes.  This is especially when choosing an advertising and marketing company.  Frankly, when it comes to cost, what seems like a simple issue – "just take the cheapest regalis viagra less expensive agency" – often isn't so straight-forward. 

Here are some important considerations to keep in mind:

If you demand a price a lot lower than the agency estimates, you may think that you got a great deal and celebrate.  But, you probably won't be celebrating for long....

If the price you expect to pay is too little...

  • Your jobs may not get the priority level you desire:  Let's be honest.  If an ad agency has two deadlines looming on the same day — one is for a client that barely pays enough for the agency to break even on the time while the other consistently helps to pays the bills — who's project do you think will get done first?  If you consistently feel like your work is being put on the back-burner by your agency, you might want to address the issue with the agency and find out if you're paying less than other clients are.

  • Your advertising agencies could go out of business, leaving you without a resource:  Advertising agencies, like any business, need to make enough money to pay salaries, equipment costs, electricity, phone bills, etc.  As a client, you shouldn't bear the india cheap drugs viagra brunt of all these costs by yourself, but you should expect to pay a fair price to help your partner company keep the lights on.

On the other end of the spectrum, if your agency asks you to pay a price that's a lot higher than similar agencies, that's not good either…

If the price you pay is too much...

  • You may feel taken advantage of and the work will suffer:  It's the same with anything — if you find out that you're paying a lot more for something than other are, you're going to feel swindled.  Then, in turn, the amount of trust you place in the agency partner will go down.  With less trust, it's almost a certainty that the work will suffer as you begin second-guessing any advice given or suggestions made by the agency.  If you feel the relationship could still have some worth, have a brutally honest conversation about cost.  But, if the relationship is simply broken, look for a new agency — fast.


  • You may want to reevaluate where your marketing agency is located:  Do they reside in Manhattan, Los Angeles or Chicago? Those cities have much higher operational costs than smaller cities.  Does your agency have a very posh interior?  Guess who pays for the difference in overhead?  Make sure the results you get from an agency in big city or with a fancy office is really worth the difference in cost.  


  • You might want to reconsider the size of your agency:  Larger advertising agencies, by their nature, offer more services which require that they keep more employees on staff in a variety of departments.  As a client of a big agency, you're helping to pay for all of these employees, whether or not these people are actually directly involved in your projects.  Make sure that you make use of enough of the departments within a large agency to make it worth the extra cost.  If not, consider looking at a smaller ad agency.  You'll get great creative from a smaller agency at a fraction of the price.

TAKE AWAY:  Cost is a crucial factor in getting the results you need from your marketing, advertising, and web needs.  Make sure you're not paying too much - or too little.  

NEXT UP.... CHEMISTRY
Learn how your results represent the relationship you have with your agency.

Did you miss Part #1 about Creativity?  Check it out now.

THIRD PERSON INC. 205 West Highland Avenue, Suite 308, Milwaukee, Wisconsin 53203 — T (414) 221.9810 F (414) 221.9812

©2008 Third Person, Inc. All rights reserved.

Home About Us Advertising Web Design Clients Our Work Contact Us