THIRD PERSON, INC. Advertising and Web Design from Your Customer's Perspective

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Click on the topics below to read older, but still relevant, news and perspectives from Third Person...

8/13/2014
Our new web site is out of sight

7/30/2012
Fancy Advertising Can Set You Up For Failure

3/20/2012
Mining Gold from Old Marketing Channels

3/19/2012
SEO Series: Lesson #3 of 7

12/23/2011
SEO Series: Lesson #2B of 7

12/20/2011
Two Heads of Franchise Marketing

12/20/2011
5 Tips for More Powerful Internet Searches

12/16/2011
SEO Series: Lesson #2A of 7

12/9/2011
SEO Series: Lesson #1 of 7

12/8/2011
SEO Series: Introduction

11/16/2011
Marketing Simplified - An InfoGraphic

10/27/2011
New Generation of Market Research Services

9/15/2011
Is Your Advertising Agency the Right Fit for You? Pt 3: Chemistry

8/29/2011
Must Ask Social Media Questions #2

8/17/2011
Is Your Advertising Agency the Right Fit for You? Pt 2: Cost

7/25/2011
Must Ask Social Media Questions #1

6/28/2011
Why You Should be Using Psychology in Advertising

5/25/2011
Is Your Advertising Agency the Right Fit for You? Pt 1: Creativity

4/22/2011
What Does it Cost You to "Do It All"?

3/17/2011
Marketing & Advertising Are NOT the Same

3/4/2011
Our Advertising Agency Promise to You in 2011

2/15/2011
Now Hiring: Advertising & Marketing Intern

2/8/2011
Advertising Partner Teaches Guerrilla Marketing

1/20/2011
Web Site Analytics Using Heat Mapping

1/4/2011
Tips for Effective Marketing Planning

12/20/2010
The Story of Rudolph the Red-Nosed Reindeer

12/9/2010
Our New Advertising Vice President - Account Services

11/15/2010
5 Reasons to NOT Use Home Pages in PPC Ads

11/1/2010
10 Marketing & Advertising Commandments

10/19/2010
New Agency Team Members

9/27/2010
Great Advertising is Not For the Faint of Heart

9/16/2010
The Advertising Merry-Go-Round

8/16/2010
Measuring Social Media ROI

8/4/2010
3 Social Media Myths

7/21/2010
Email & Direct Mail Still Best to Drive Sales

6/17/2010
Batteries Plus Selects Third Person, Inc.

5/4/2010
Web Site Design for Manufacturing

4/20/2010
Advertising Intern - Summer 2010

4/16/2010
Bemis Clysar Direct Mail Results

4/7/2010
Bemis Clysar Selects New Ad Agency

4/2/2010
A Twitter Client Comparison

3/2/2010
Third Person VP is also UWM Instructor

2/2/2010
Now Hiring: Advertising & Marketing Intern

1/28/2010
3 Side Effects of Social Media - #3

1/15/2010
3 Side Effects of Social Media - #2

1/14/2010
Milwaukee Art Museum Selects Third Person, Inc.

1/5/2010
3 Side Effects of Social Media - #1

11/19/2009
Batteries Plus Chooses Third Person, Inc.

11/10/2009
Third Person Twitter

9/30/2009
7 Free Keyword Research Tools

9/20/2009
6 Free Resources for Understanding Twitter

8/18/2009
How much time do people spend on social media?

8/4/2009
The "Get Started on Twitter" Resource

7/2/2009
It's Official — Non-profit Organizations Love Third Person

6/26/2009
Get Free Wisconsin Chamber Orchestra Concerts on the Square Tickets

6/9/2009
The "Get Started with Linked In" Resource

5/29/2009
Center for Deaf-Blind Persons Chooses Third Person

5/13/2009
JSOnline Selects Third Person Founder as a Top Milwaukee Twitter-er

5/5/2009
The "Get Started with Social Meida" Resource

5/1/2009
Thank You Loras College Students

4/22/2009
Introducing "Perspectives" - Our Free E-publication

4/13/2009
Vulcan Industries Corporation

4/9/2009
School Perceptions Launches a New Web Site Designed by Third Person

3/4/2009
Search Engine Optimization

1/30/2009
Harley-Davidson

1/9/2009
New Berlin Plastics

12/10/2008
Social Marketing Strategies

11/19/2008
Third Person - Guerilla Marketing Campaign

11/14/2008
Melinda's Mutterings:

10/28/2008
Brady Corporation

10/15/2008
Von Schrader

9/29/2008
Valpak & The Martha Stewart Show

9/16/2008
School Perceptions & University of Wisconsin-Madison

8/27/2008
Harley-Davidson

4/22/2008
Valpak

Current Third Person News

October 27, 2011

It's Time to Get to Know Your Best Customers —
And Find More Like Them.

Franchise Customer Marketing Research Services provided by Third Person, Inc. Advertising & Web Design

You already know that your customers are important to your business. They are the ones who keep the lights on and the paychecks coming.

But, that's just the beginning...

Your best customers also hold the key to boosting your marketing ROI, elevating your brand awareness, increasing your bottom line, and eliminating wasteful media spending.

Sound good?  Then, it's time to learn more about Third Person, Inc.'s customer awareness services.

Plural™ Customer Profiling
Franchise PerfectShot Customer Marketing Research Services provided by Third Person, Inc. Advertising & Web Design

Having just some basic data about your customers or franchisees is a lot like looking at a blurry photo.  You want to see the picture clearly, but, no matter how much you squint and angle your head, it's just not possible.

Plural™ is a Third Person service that basically takes that blurry photo and turns it into a crystal clear picture of your franchisee or customer.

Here's how it works… With just basic information such as names and addresses, Third Person's Plural service identifies your customers or franchisees from those included in a comprehensive U.S. database. Then, once they're identified, we in essence merge their information and compare that against the database on a whole.  With this information, you'll learn that your best customers are much more likely to be a part of households with just one adult, have children between the ages of 6-10, own a house valued $500,000 or more, and have an interest in fitness and gourmet cooking.

You can use this Plural profile to guide future marketing decisions — which media or direct mail lists to buy and which to avoid, which offers to use, which advertising campaigns to try, etc.

Download a sample of a Plural™ customer profile.

Experience Mapping™ Customer Research


Franchise Experience Mapping Customer Marketing Research Services provided by Third Person, Inc. Advertising & Web DesignWhen Third Person started working with clients back in 2001, clients no longer had the budgets for $30,000 focus groups, but they still had a strong need for customer research.

So, we created Experience Mapping™, an entirely new way to conduct market research in which we identify your key user groups and engage them in real conversations. We talk about their experiences with your company — how they first learned about you, why they come into your stores or visit your web site, what problems you solve for them, what you do better than anyone else, what you could do better, and whatever else they feel they'd like to share with you.

This in-depth, qualitative approach to research allows us to create marketing strategies from your customer's perspective, which, in turn, gets better results for you.

Download more information on Experience Mapping Customer Research here.

To learn more about Third Person's customer awareness services,  fill out our contact form or call Melinda at 414-221-9810.

THIRD PERSON INC. 205 West Highland Avenue, Suite 308, Milwaukee, Wisconsin 53203 — T (414) 221.9810 F (414) 221.9812

©2008 Third Person, Inc. All rights reserved.

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