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Current Third Person News

August 04, 2010

One of the best  advertising agencies in Milwaukee, Third Person, busts three of the most common social media myths Busting 3 of the Most Common Social Media Myths.

Yes... there's something very compelling about adding social media to your marketing mix. Sort of akin to the excitement you feel when buying your ticket to that lottery with super big jackpot.

But, let's be realistic. Making a big, business-altering splash with social media can be just as unlikely as winning the australia viagra lottery.  That's not to say that it isn't possible.  It definitely is.  But, like any other marketing efforts, you need to be know what social media can do -- and what it can not.

Here are three of the most common misconceptions about social media, and the truth...

MYTH — Social media is a waste of time.

If you consider listening and talking to your customers to be frivolous... then yes, social media is a huge waste of time.

Your customers are talking about your company, your products, and your services, and many of them are using social media tools to do it.

You can use social media tools to listen to what they're saying and even engage them in conversation.  What you learn could help your company improve its products and services, increase sales, or create even entirely new product lines.

The lesson:  Listening to your customers is vital to your company's success. Social media simply provides you with additional tools to do it.

MYTH – Social media is free.

While participation in many popular social media sites is free, the time it takes to create any measure difference in your marketing ROI is not.

Think of social media like an ongoing cocktail party. You'd never just walk up to a group of strangers already engaged in a conversation and interrupt to sell your latest gizmo. Instead, you start by listening to the conversation in order to determine how to make relevant contributions.

The same is true online. If just show up and start selling your brand with little regard to the discussion currently going on, you'll be strong armed out of the group faster than you can say "Facebook."

The lesson: To be successful in social media, you need to start by listening. Then, begin building relationships and earning trust by participating regularly within the group.

MYTH - Social media is easy.

Social media is a real marketing channel.  But, just like all of your more traditional marketing efforts, you still need to have a plan.  You need to know who you're targeting, what you message will be, how you will deliver that message, and how you will measure results. 

If you're not sure of how to plan your social media strategy, start by just keeping it simple. Get a Facebook account, create a LinkedIn profile, read some blogs, set up a Google alert, get a Twitter feed, and just listen to what people have to say. More often than not, you'll gain valuable insights that can help you make profound improvements to your products, services, and overall business -- or learn what not to do.

The lesson: The world of social media is large and ripe with possibilities.  But, to make sure that your social media marketing efforts help you achieve your business goals, you need to have a plan. Otherwise it's very easy to side-tracked and best prices on kamagra lose focus.

For more information about social media, pick up a copy of the book, Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff, or contact Third Person, Inc. with any questions you may have.

 

Ready to get started with Social Media? Let Third Person, one of Milwaukee's best Advertising Agencies, help.

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