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Click on the topics below to read older, but still relevant, news and perspectives from Third Person...

8/13/2014
Our new web site is out of sight

7/30/2012
Fancy Advertising Can Set You Up For Failure

3/20/2012
Mining Gold from Old Marketing Channels

3/19/2012
SEO Series: Lesson #3 of 7

12/23/2011
SEO Series: Lesson #2B of 7

12/20/2011
Two Heads of Franchise Marketing

12/20/2011
5 Tips for More Powerful Internet Searches

12/16/2011
SEO Series: Lesson #2A of 7

12/9/2011
SEO Series: Lesson #1 of 7

12/8/2011
SEO Series: Introduction

11/16/2011
Marketing Simplified - An InfoGraphic

10/27/2011
New Generation of Market Research Services

9/15/2011
Is Your Advertising Agency the Right Fit for You? Pt 3: Chemistry

8/29/2011
Must Ask Social Media Questions #2

8/17/2011
Is Your Advertising Agency the Right Fit for You? Pt 2: Cost

7/25/2011
Must Ask Social Media Questions #1

6/28/2011
Why You Should be Using Psychology in Advertising

5/25/2011
Is Your Advertising Agency the Right Fit for You? Pt 1: Creativity

4/22/2011
What Does it Cost You to "Do It All"?

3/17/2011
Marketing & Advertising Are NOT the Same

3/4/2011
Our Advertising Agency Promise to You in 2011

2/15/2011
Now Hiring: Advertising & Marketing Intern

2/8/2011
Advertising Partner Teaches Guerrilla Marketing

1/20/2011
Web Site Analytics Using Heat Mapping

1/4/2011
Tips for Effective Marketing Planning

12/20/2010
The Story of Rudolph the Red-Nosed Reindeer

12/9/2010
Our New Advertising Vice President - Account Services

11/15/2010
5 Reasons to NOT Use Home Pages in PPC Ads

11/1/2010
10 Marketing & Advertising Commandments

10/19/2010
New Agency Team Members

9/27/2010
Great Advertising is Not For the Faint of Heart

9/16/2010
The Advertising Merry-Go-Round

8/16/2010
Measuring Social Media ROI

8/4/2010
3 Social Media Myths

7/21/2010
Email & Direct Mail Still Best to Drive Sales

6/17/2010
Batteries Plus Selects Third Person, Inc.

5/4/2010
Web Site Design for Manufacturing

4/20/2010
Advertising Intern - Summer 2010

4/16/2010
Bemis Clysar Direct Mail Results

4/7/2010
Bemis Clysar Selects New Ad Agency

4/2/2010
A Twitter Client Comparison

3/2/2010
Third Person VP is also UWM Instructor

2/2/2010
Now Hiring: Advertising & Marketing Intern

1/28/2010
3 Side Effects of Social Media - #3

1/15/2010
3 Side Effects of Social Media - #2

1/14/2010
Milwaukee Art Museum Selects Third Person, Inc.

1/5/2010
3 Side Effects of Social Media - #1

11/19/2009
Batteries Plus Chooses Third Person, Inc.

11/10/2009
Third Person Twitter

9/30/2009
7 Free Keyword Research Tools

9/20/2009
6 Free Resources for Understanding Twitter

8/18/2009
How much time do people spend on social media?

8/4/2009
The "Get Started on Twitter" Resource

7/2/2009
It's Official — Non-profit Organizations Love Third Person

6/26/2009
Get Free Wisconsin Chamber Orchestra Concerts on the Square Tickets

6/9/2009
The "Get Started with Linked In" Resource

5/29/2009
Center for Deaf-Blind Persons Chooses Third Person

5/13/2009
JSOnline Selects Third Person Founder as a Top Milwaukee Twitter-er

5/5/2009
The "Get Started with Social Meida" Resource

5/1/2009
Thank You Loras College Students

4/22/2009
Introducing "Perspectives" - Our Free E-publication

4/13/2009
Vulcan Industries Corporation

4/9/2009
School Perceptions Launches a New Web Site Designed by Third Person

3/4/2009
Search Engine Optimization

1/30/2009
Harley-Davidson

1/9/2009
New Berlin Plastics

12/10/2008
Social Marketing Strategies

11/19/2008
Third Person - Guerilla Marketing Campaign

11/14/2008
Melinda's Mutterings:

10/28/2008
Brady Corporation

10/15/2008
Von Schrader

9/29/2008
Valpak & The Martha Stewart Show

9/16/2008
School Perceptions & University of Wisconsin-Madison

8/27/2008
Harley-Davidson

4/22/2008
Valpak

Current Third Person News

June 17, 2010

Introducing the new Batteries Plus franchise
advertising campaign, created by one of Milwaukee's Top Advertising
Agencies, Third Person, Inc.Batteries Plus Launches A New High Quality Creative Ad Campaign That's Surprisingly Affordable -- Created by Third Person, Inc.

MILWAUKEE, WI –  When Batteries Plus decided they needed some new life in their franchise advertising, they turned to Third Person, Inc., the Milwaukee advertising agency with expertise in franchise advertising and branding

"When we got the call from Batteries Plus that they were looking for something out of the ordinary for their branding, we knew we had an idea that they'd love," said Michael Caughill, Owner of the Milwaukee advertising agency.  "As it turned out, we were right."

In a creative shoot out, Batteries Plus chose Third Person over some of the Midwest's top advertising agencies.

So what was this winning idea?

"We like to think of it as the way crowd sourcing should be done in advertising," said Caughill.  "Instead of asking the general public to create the campaign idea, we're using their content within our creative framework."

The results are compelling.  The franchise name, the most important asset of a franchise organization, is front and center through out the entire commercial. Plus, the total campaign costs are jaw-droppingly low – over 50% less than their previous production totals.

"We didn't have to shoot anything," said Caughill.  "And, since people posting their videos to YouTube never expect to get anything for their videos, we were able to obtain the rights to our chosen videos pretty inexpensively. But the best part is that the results are top notch.  They're fun and professional at the same time."

Batteries Plus is already seeing results too.  Franchise owners are raving over the new spots, and one of their early commercials was discussed fervently on certain blogs.

"They've never had commercials that attracted this kind of attention.  We're happy that we could deliver this to them," said Caughill.

Click here to view other television commercials created by this Milwaukee advertising agency specializing in franchise advertising.

THIRD PERSON INC. 205 West Highland Avenue, Suite 308, Milwaukee, Wisconsin 53203 — T (414) 221.9810 F (414) 221.9812

©2008 Third Person, Inc. All rights reserved.

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