UNISIG Soars Up the Search Engines With a New Web Site Created by Third Person.
MILWAUKEE, WI – When UNISIG, America's leading manufacturer of precision deep hole drilling machines, needed an improved web presence, they turned to the Milwaukee advertising and web design agency, Third Person, Inc.
"The company is changing the way the world looks at American machine manufacturers, but their web site wasn't providing the same high quality impression that their machines were," said Melinda Caughill, Third Person's Vice President of Marketing. "UNISIG knew they had to raise the standards of their web presence and their search ranking, and asked us to help them."
First, Third Person used its proprietary Experience Mapping™ web site design process to create a site map that met the content expectations of customers, representatives and employees. Then, we custom designed each and every web page. And, last but not lease, we used sound search engine optimization strategies to improve UNISIG's visibility on the search engines.
"Within the first week, the UNISIG web site went from being ranked on the 10th page – or worse – for key words to appearing on the top of the second page," said Caughill. "We fully expect them be on the first page over the next few weeks."
In addition to improving the search rankings design, the new web site design features:
- Two sets of navigation to make finding any one particular machine fast and easy
- Completely customized pages through out the web site – no templates allowed here
- Content that meets the needs of visitors, including many photographs of machines, an educational section, and more.