Social Media may be all the rage - but, if you're looking to get actual sales, you still can't beat email and direct mail marketing.

Yes... there's something very compelling about social media.  Sort of to the excitement you feel when buying your ticket to that lottery with super big jackpot. Unfortunately, making a big impression with social media these days can be just as unlikely as winning the lottery.

That's not to say that there isn't value in social media.  There is.  But, if you're looking to garner actual sales from your advertising and marketing efforts, you might want to spend your time and money elsewhere.

According to an emarketer survey, 6 of 10 US shoppers prefer to get their retail promotions delivered via "old fashioned" email marketing and direct mail promotions while only 1 in 10 said social media. 

Even if you want to dive head first into social media, the data proves that you need to keep a solid footing in email marketing, or other forms of more "traditional" advertising, as most of a businesses social media "fans" are also email subscribers.

Learn how Third Person Advertising & Web Design used direct mail and email to help Bemis Clysar increase leads by almost 4,000% for Bemis Clysar.

Batteries Plus Launches A New High Quality Creative Ad Campaign That's Surprisingly Affordable -- Created by Third Person, Inc.

MILWAUKEE, WI –  When Batteries Plus decided they needed some new life in their franchise advertising, they turned to Third Person, Inc., the Milwaukee advertising agency with expertise in franchise advertising and branding. 

"When we got the call from Batteries Plus that they were looking for something out of the ordinary for their branding, we knew we had an idea that they'd love," said Michael Caughill, Owner of the Milwaukee advertising agency.  "As it turned out, we were right."

In a creative shoot out, Batteries Plus chose Third Person over some of the Midwest's top advertising agencies.

So what was this winning idea?

"We like to think of it as the way crowd sourcing should be done in advertising," said Caughill.  "Instead of asking the general public to create the campaign idea, we're using their content within our creative framework."

The results are compelling.  The franchise name, the most important asset of a franchise organization, is front and center through out the entire commercial. Plus, the total campaign costs are jaw-droppingly low – over 50% less than their previous production totals.

"We didn't have to shoot anything," said Caughill.  "And, since people posting their videos to YouTube never expect to get anything for their videos, we were able to obtain the rights to our chosen videos pretty inexpensively. But the best part is that the results are top notch.  They're fun and professional at the same time."

Batteries Plus is already seeing results too.  Franchise owners are raving over the new spots, and one of their early commercials was discussed fervently on certain blogs.

"They've never had commercials that attracted this kind of attention.  We're happy that we could deliver this to them," said Caughill.

Click here to view other television commercials created by this Milwaukee advertising agency specializing in franchise advertising.