Looking for an exceptional advertising internship?

Great timing... We're looking for an exceptional advertising intern!

MILWAUKEE, WI –  One of Milwaukee's top advertising and web design agencies, Third Person, Inc., is looking for marketing interns for the current Spring 2010  and the Summer 2010 semesters.

Who are we?

• Third Person is a small advertising and web design firm located in Milwaukee, WI. (www.third-person.net)
• We achieve exceptional results by always putting the customers of our clients first.
• We are a humorous, family-like team of 5 full time employees
• We work with clients such as Harley-Davidson, Brady Corp., Milwaukee Symphony Orchestra, Milwaukee Art Museum, Entertainment Book, and more.
• We're looking for an enthusiastic, creative, driven, and detail-oriented overachiever to join our team (not necessarily in that order)

Who are you?

• You are studying communications, advertising, marketing or a similar field at a Milwaukee-area college or university.
• You are proficient with basic computer applications, like the Microsoft work suite, email, and various Internet browsers.
• If you have a basic proficiency with InDesign, Photoshop, and Illustrator, and possibly Dreamweaver — that's a big bonus (but not required).
• You have basic transportation or an understanding of how to ride the county buses to the office of Third Person, Inc.
• You like to try your hand working on real projects for clients such as Harley-Davidson, Brady Corp, the Milwaukee Symphony Orchestra, and more.
• You are team player who will do the "grunt" stuff (filing, organizing, etc) as well as the "fun stuff" (work with cool clients)
• You're willing to learn, take criticism, and build expertise that will launch you into your exceptional career.
• You're willing to commit to a minimum of 8-hours a week for 12 weeks.
  

What's in it for you?

• An awe-inspiring experience with awesome coworkers and exceptional clients.
• Kick butt references and networking opportunities to launch you into a career
  
• An inside look into the world of advertising. You'll find out if this is really what you want to do with your life. (Forget "Mad Men" -- it ain't like that folks!)
• A small pittance.  If you're in it for the money -- look elsewhere.  While this position is basically unpaid, we like to provide interns with some monetary compensation.
• If you want to jump through the hoops... College credits.
  

Are we looking for YOU?
Contact Third Person now!

Social Media is NOT the Next Marketing "Wonder Drug"

5 Side Effects You Need to Know About NOW.

From what you read these days, one could easily believe that social media is the newest wonder drug — able to cure every advertising, marketing, customer service, and market research ill with ease.

While social media does bring some very unique and, if used properly, valuable opportunities to the table, it’s not about to make marketing as we know it obsolete.

In truth, social media also has some serious issues that every business needs to be aware of before eliminating other proven marketing strategies from their budget.

Side Effect #3: The Placebo Effect: Does Social Media actually work?

"15% of C-Suite executives believe there is no ROI associated with Twitter, and just over 10% cannot glean ROI from LinkedIn or Facebook." MarketingProfs 

Welcome to the year of social media accountability.  This year, marketing professionals are demanding that the same ROI measurements that are applied to more traditional forms of marketing also be applied to social media.  And for good reason... If you're going to pull time and money resources from something else, you need to know that you're going to get the same, or better, results in return.

So, how do you know if your social media efforts are paying off?

To put it simply, in addition to planning your social media content & distribution strategies, you'll need to plan how you'll measure results. Common metrics for measuring social media results include:

• Web traffic
• Online sales
• Unique visitors
• Registrations
• Social mentions/conversations
• Referrals
• Links (the currency of the social web)
• Votes
• Sales leads
• Reduced sale cycles
... plus much more

By simply defining what you're going to measure, you'll be much more likely to have the data to measure your ROI.  Even so, calculating your ROI is going to require perseverance... and a bit of creativity. It's never going to be as simple as counting mailed response cards.

But, you must try to measure ROI - or be resigned to your social media efforts being akin to that of a sugar pill.

Did you miss "Side Effect #1: The Social Media Overdose - There’s only so much any one person can take?" Click Here.

Side Effect #2: "The Social Media Hangover: One way or another, you're going to pay for it." Click Here.